Director: Ben Kumanovski

Production: Global

Short form web commercial for UK based non-proft, Young Health Matters, as part of a campaign to raise awareness of the mental health risks associated with social media, particularly for young people.

"Social media has been described as more addictive than cigarettes and alcohol, and is now so entrenched in the lives of young people that it is no longer possible to ignore it when talking about young people's mental health issues. Through our Young Health Movement, young people have told us that social media has had both a positive and negative impact on their mental health." - Shirley Cramer CBE, Cheif Executive, RSPH